Research that Prevents Costly Mistakes

Demand Gen Lab helps these brands to understand their market and justify their investment

Market Research for New Product Launch

Case Study: TV Tokyo Youtube Channel

Activity: Market Research, Demand Gen Consulting, Creative Production

Key Result

Generate a market research report to understand the local Indonesian audience and determine communication strategy

22x increase in subscribers within 2 weeks of the campaign before the launch

Demand Research and Content Creation
to Generate Traffic & Business

Case Study: Modalku (Funding Societies)

Activity: Market Research, Content Production, SEO Consulting

Key Result

Generate a market research report to understand the ideal customer profile and determine content strategy

100k++ increase in traffic within 12 months

Demand Gen Lab Services

What can we do for you?

Market Research

Business Idea &
Product Validation

Demand Gen & Brand Activation

Content Creator & Social Media

Client’s Testimonials

For over five years, we have collaborated with Demand Gen Lab, and we are extremely satisfied. Their team is always proactive, responsive, and professional in handling Binus University.

Every task is completed on time, ensuring a smooth and enjoyable workflow.

Aldridge Christian Seubelan

Brand Manager at BINUS University

FAQ

Why is Demand Gen Lab different from other market research firms?

Our research focuses more on idea/market/product validation instead of pure market data offered by more traditional market research firms. We hope to gain insights that will help you prevent costly business mistakes.

How can idea/market/product validation research help me avoid costly business mistakes?

By talking with your ideal customer profile, you can get some actionable insights and ensure your business is built based on market research.

At what stage of my business or product development should I do this research?

Ideally, as early as possible (idea stage, MVP, pre-launch). However, we also helped existing businesses improve their products or test their newest innovations.

What kind of insights will I get from your research?

Our research focuses more on idea/market/product validation. Thus, you can expect actionable insights to help you validate your idea/market/product.

Do you also help after the research—like running marketing campaigns?

Yes, we do. We also offer content marketing, content production, social media, SEO consulting, and other demand generation consulting services.

Why should I hire you instead of building an internal team? (Research)

By working with Demand Gen Lab, you can validate your idea/market/product faster without wasting time and money hiring and training an internal team.

Why should I hire you instead of building an internal team? (Content Marketing & Social Media)

Demand Gen Lab has experience tackling massive projects. This means we can deliver more content with consistent quality compared to most of our clients' internal teams. The opportunity cost is too big for you to ignore. You can start tomorrow, and working with Demand Gen Lab will give you better efficiency in terms of costs vs. results.

Does Demand Gen Lab have any experience in my industry?

Demand Gen Lab works together with many clients from different industries. From tech startups, beauty products, financial services, banks, oil and gas, health and hospital, education, property, and many more! You can check our portfolio and client list by clicking the “See Pricing & Portfolio” button below.

Can Demand Gen Lab ensure my business/product will not fail?

We are trying to help you avoid costly business mistakes by validating your idea/market/product. That said, business always has risks, and you can still fail even with a great and killer product.